Social Networks in 2008 Campaign

How social networking is transforming the 2008 presidential election.

USC Marshall's Morley Winograd is co-author of "Millennial Makeover: MySpace, YouTube and the Future of Politics" (Rutgers University Press, March 2008) and director of CTM, the recently renamed Institute for Communication and Management Technologies at USC Marshall School of Business. Here, Dr. Winograd talks about how social networking is transforming the 2008 elections. The new communications technologies, and the "Millennial" generation that has embraced them, are already overturning traditional techniques, creating a many-to-many conversation and flattened hierarchies that have long-term implications for business, marketing and much else.

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  News & Politics