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Seventy-five ways to fix your farmer program (including a few things to avoid!)

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Published on Dec 3, 2012

Radio, more than any other medium, speaks the language of farmers. Farmers count on radio to provide the information they need, when they need it. And farmers want radio to include them in discussions of how best to grow the crops that feed their families, and how to make some money at the market.
Too often, radio lets farmers down. Farmers tune out when the most important information isn't there or when lectures by professors, politicians and promoters drown out farmers' voices.
It doesn't have to be this way. Broadcasters in Africa can produce better programs for farmers. They can meet farmers' needs, involve farmers, and make the broadcasts more interesting. What is needed is to shine a light on good practice and share it widely across Africa.
In 2010, Farm Radio International gathered information about farmer radio programs from radio stations in Cameroon, Ghana, Kenya, Tanzania and Malawi. We visited twenty stations and two production houses and listened to their farmer programs. We posed hundreds of questions to the people making the programs and to the people listening to them. Stemming from our findings, we are publishing a list of tips for broadcasters who want to improve their farmer programs starting right now!

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