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Sybase 365's Bill Dudley in the 'Buzz Zone' at CTIA - Sybase Video

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Uploaded by on Sep 25, 2008

http://www.sybase.com

I think the CTIA Buzz Zone has never been more secure than when Bill Dudley from Sybase365 has joined us here because obviously that is what Sybase365 is all about, managing and mobilizing information. Bill thanks for joining us here. We appreciate your time. My pleasure. Tell me about your presence here at the show, first off how it fits into your overall strategy and what kind of work do you get done. Well, CTIA, both the spring and the fall shows are very important for Sybase365. It enables us to not only have a presence and be seen and see others at the show, but it gives us an idea of where the industry is at, what is the buzz, what are we seeing. For me as a product guy, whose job it is to think about what are we going to do next, the buzz to me is kind of around the mobile widgets, that whole mobile widgets, the applications that are now coming out on the feature phones and such. Its something that I look at as a product guy and say what can I do to work within that, what can I do to help my company as well as overall offer something to the industry. Obviously we are at an IT and entertainment show but on the IT side that means the enterprise, large companies and small companies, how do you give them confidence in the wireless space that its okay for them to transmit what is for them very, very important data, that its secure and that it can be done reliably? We, as an aggregator of enterprise applications, whether they are messaging, whether they are online, whether they are delivering content, that it is secure and reliable. So we do a lot of things in the background within our infrastructure to insure that. When we sell to the enterprises, when we are offering services to the enterprises, and you are right, they are very cognizant of security, whether it is physical security whether it is data security, all of these types of things we try to address. And from an operators perspective? From an operators perspective, obviously they look for reliability. We serve the operamative community with mobile messaging both SMS and MMS and now since we acquired access through both cable and wireless through the GRX data roaming, again all of that has to be secure, reliable and low maintenance. This is paramount to our business model. How do you see Sybase365 greasing the skids, if you will, in terms of giving the companies the confidence and reliability of transferring data over the networks and if you could look into your crystal ball, what is all this looking like for you down the road? We are positioning our products, our services, for the next generation as well as currently serving mobile messaging, which as you know has been phenomenal with the growth of both SMS and MMS traffic of both the US and worldwide now. So being the intercarrier or the interoperator hub with all of that, we are extending all of that into the IP services, where both enterprises and operators are going to need a high quality of service pike, if you will, to deliver not only person to person but application to person, business to consumer, business to business, business to back into the enterprise, because at the end of the day the operators of the big enterprises, and the small ones too, have some of the same concerns. They want reliability of services, whether it is just plain old text messaging, multimedia, whether it is content delivery, whether it is alert delivery, whether it is email delivery, all of that, so thats kind of how we fit into the hub at a very high level. It is certainly and wide and wild world. Indeed it is. I appreciate your time talking about the buzz here in the Buzz Zone.

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