In the final installment of our Media Beat interview with Doug Edwards, author of I'm Feeling Lucky: The Confessions of Google Employee Number 59 and Google's first marketing and branding head, we talk about his career path from Siberian public radio reporter to startup publicist.
Besides offering a few tips to reporters out there thinking of making the leap to "the dark side," Edwards has a few for those thinking about joining a startup company: "put an effort into understanding what the company is about."
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