IBM Ad Changes Color To Match Your Outfit

In early 2009, IBM launched its smarter planet agenda a broad campaign acknowledging the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.

This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.

Category:

Science & Technology

Tags:

• IBM
• Ad
• Color
• Change
• Match
• Outfit
• Sensitive
• billborad

[DaringGirlProduction]

yay more cameras to spy and collect data! counting color preferences is only the beginning!

[BEASLAND000]

@WorldinMotion1 WIN

[WorldinMotion1]

This video in essence, teaches the old pony a new trick. And it doesn't teach the trick to praise how easily glittery distractions blind those who need to step up and head the needed change. Yes, they are using the traditional billboard medium, however, they are employing a strategy that demonstrates the power behind focusing thought to create new experiences and products. It gets managers to rethink their conceptions of supply chain and create the innovation necessary to stay competitive.

[Saltydko]

awesome cormercail