HK MTR, Strategic Challenge (2-minute showreel)-FocusAsia

http://www.acrc.org.hk/ The FocusAsia Business Leaders Case Study and Video Series profiles leading Asian enterprises and their senior executives. From property development and manufacturing to biotechnology and offshoring, the Series features some of the most successful companies in Asia -- from China to Singapore, Japan to India.
The case study shows how these firms are using their entrenched competitive position at home to expand into global market. The video features the CEO and other senior managers discussing their firm's operations, culture and strategic outlook. The viewers will get a close look at the inner workings of the executive suite and the role it plays in formulating and executing the firm's strategy. Educators will also have access to accompanying teaching notes, which highlight specific teaching and learning objectives guiding each case.

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This case illustrated the growth model of a local company during internationalisation and analysed the trade-offs of different strategic decisions when entering into new markets.

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The MTR Corporation Limited, the semi-privatised railway company in Hong Kong, was transforming itself from a local transportation company to become a global player. Despite MTR's proven rail-property model in Hong Kong, the company was faced with a new set of economic, cultural, regulatory and operational challenges abroad, particularly in China and Europe where it was expanding into.