Sugar Free Ants - Arrow

The task was to communicate that anything made with Sugar Free tastes the same, as when made using sugar. To dramatize this, we decided to use the most credible ambassadors for sweetness - Ants. We experimented with syrup made of Sugar Free and sweet lime, and found that even the ants couldn't tell the difference. We painted the shape of an arrow on a 14" x 19" poster, using this syrup. And, left the rest to the ants.

Category:

Film & Animation

Tags:

• SugarFreeAnts
• Arrow
• Poster

[lashemaxej]

this is just so awesome! i love it!

[samsonsamuel456]

thanks lashemaxej,

[028028]

I'm pretty sure it's SUGAR!

[028028]

I'm pretty sure it's not sugar.

[bennoah222]

can't you see the trick.............?!

he/she put something that the ants like on the wall shaped like an arrow, and the ants did all the rest

[Iquey]

thanks for the amazing idea. Great for horror movies when you tthink about it, you can get ants to say anything you want!

[amitsroy3]

Wow what a fresh and sweet idea oops sugar free idea. keep it up Nupur...

[anupriya555]

hey there bro....

now thats on ecool idea....

superb concept and extremey creative...

well done boys...

cheers..

[sathishmala]

wonderful

[sathishmala]

good job guys, the concept i great.