Dove Shampoo.AVI

Agency: ActMedia Thailand
Maketer: Unilever
Brand: Dove
Category: Shampoo
Consumer interaction: design with buit-in sensor that activates the lighting effects on the ShelfVision when shoppers walk past.

Objective(s):
•Build Brand Awareness
•Gain market share
•Reinforce market leadership position
How Campaign Works:
a)Brand Awareness Enhancement
The creative shows a pretty presenter with silky hair and product pack shots of all variants that can help consumers recover their hair to a more smooth and silky condition.

b)Key Brand Attributes & Benefits Communication

DOVE therapy system consists of advanced repairing serum that help consumers recover their hair to a Smooth & Silky condition in easy ways

Consumer Involvement & Interaction:
ShelfVisionBanner is used to show beautiful presenter with silky hair and big pack shot to build brand awareness

ShelfVision with blue lighting mechanism that slowly turns on and off to shown the difference of before-after using Dove Therapy. We may not notice damaged hair even its actually damaged.

Provide more product attributes and benefits using AdVantage Channel

ShelfSurround is used to create shelf dominance and strengthen their brand leader position.

Category:

Entertainment

Tags:

• ActMedia Thailand
• Dove Shampoo
• ShelfVision

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