KAI_GAIT_FINAL_390x220.mov

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Uploaded by on Sep 11, 2010

Kai Gait, Digital Commerce Marketing Manager, GSK (UK)
Kai Gait has been involved in digital marketing since 1997, winning several
awards in the process. Before joining GlaxoSmithKline, his pharmaceutical
experience was gained with AstraZeneca as Global eCommunications Manager and Organon and Schering-Plough as the Head of Multi-Channel Marketing.
About our latest video
The media landscape has changed and Kai Gait identifies that intelligent
communication increasingly involves the dialogue between customers instead of the traditional two-way communication between manufacturer and customer. For more information on the work of Livewire Communications please log on to www.livewirecommunications.co.uk or follow us on Facebook - Livewire Communications page or follow us on Twitter Livewirecomms.

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