Francesco Morace for illy: the Y generation

Francesco Morace and his Institute of Strategic Research and Consulting, Future Concept Lab, were asked by illycaffè to describe the essential features of an emerging public and its relationship with the world of brands, through a dedicated research, in conjunction with the launch of the new Y1 Metodo IperEspresso coffee machine, designed specifically for this generation.

have a look at the research: http://ow.ly/2ZK1c

Category:

Science & Technology

Tags:

• Y1
• illy
• coffee
• Generation
• Future
• Concept
• Lab

[illycaffeSpA]

arcangel: this sounds very strange to us. have you tried to empty one or twice all the tank without making coffees? this probably would be sufficient to make the machine work properly. let us know.

[arcangel6]

I love the machine BUT the hot water coming out of this machine has a very heavy 'plastic' taste to it. I only use highly purified reverse osmosis water.