Southwest 737 700 Midway Chicago

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Uploaded by on Jul 18, 2009

Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year (as of 2007).[2] Southwest, the 6th largest U.S. airline by revenue,[3] maintains the second-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,500 flights daily. Southwest is headquartered at 2702 Love Field Drive in the Love Field area of Dallas, Texas, adjacent to Love Field airport.[4]

Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics.[5] Southwest Airlines is one of the worlds most profitable airlines, posting a profit for the 36th consecutive year in January 2009.[6]

Southwest has built a successful business on an unusual model: flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major cities, using only one aircraft type, the Boeing 737.

The success and profitability of Southwest's business model led to a common trend being named after the company, the Southwest Effect. Since Southwest's original mission in Texas was to make it less expensive than driving between two points (in the early 1970s, during the first major energy cost crisis in the U.S.), it developed a template for entering markets at rates that allowed the airline to be profitable, yet only on the basis of lean operations and high aircraft use. The key concept to the Southwest Effect is that when a low-fare carrier (or any aggressive and innovative company) enters a market, the market itself changes, and usually grows dramatically. For example, when fares drop by 50% from their historical averages, the number of new customers in that market may not just double, but actually quadruple, or more.

Southwest has been a major inspiration to other low-cost airlines, and its business model has been repeated many times around the world. Europe's EasyJet and Ryanair are two of the best known airlines to follow Southwest's business strategy in that continent (though EasyJet operates two different aircraft models today). Other airlines with a business model based on Southwest's system include Canada's WestJet, Malaysia's AirAsia (the first and biggest LCC in Asia), Qantas's Jetstar (although Jetstar now operates three aircraft types), Thailand's Nok Air and Mexico's Volaris.

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Uploader Comments (captainbutch)

  • Hey friend, where did u get that add for FS x??? or enyone know where to get it?

  • @pandobox500 Its Flight Simulator 2004. 737 700 PMDG and the Airport its Fly tampa midwest Chicago.

  • what flight simulator is this one answer back please nice video=)

  • @sergioG001 Thanks. Its Flight Simulator 2004. 737 700 PMDG and the Airport its Fly tampa midwest Chicago.

  • nice vid i love the blue color on southwest!

  • thanks

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All Comments (26)

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  • Muito bom....

  • Whoa looks soooooooooooooooo real

  • @justme228 No....The City of Chicago has ALLOWED SOUTHWEST AIRLINES to DOMINATE the ENTIRE airport> Very unfair for healthy competition! I don't even BOTHER ever flying from Midway, much less on Southwest. A very CHEESY airline!

  • fantastic video, thanks for sharing .. keep it up =)

  • Bags Fly Free. 

  • How much money is this in usd add-on

    is it worth the money

  • anything southwest is great

  • LOL, the only thing keeping this video from being ultra awesome is FPS!

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