Making of la ola

A short documentation how we animated the visitors to come up and perform la ola.

We wanted to generate traffic with visitors wearing snom shirts in the hall 13, so we animated visitors that passed by with free pens and lanyards to come up at the first floor in phase 1.

Phase 2 was mainly to convince them to put on the snom shirts.

Phase 3 was about to perfom la ola, called snomiola. At the end we picked the ones who were the loudest and declared them to be the winners. They could keep their shirt, the others had to give it back.

Theses one had the chance to win their snom shirt in phase 4: Spot 20 snom phones at CeBIT and make a picture of them outside of the snom booth! Unfortunately no one did, although there were more than 100 snom phones at other booths just in hall 13.

The winners of la ola could keep their shirt and had in phase 5 the chance to win a snom 300 by making at least 100 photos of them wearing this shirt in front of more than 100 other booths.

See the results in the related videos or here: http://de.youtube.com/watch?v=g8YiCkYP7K4

Enjoy!

Category:

People & Blogs

Tags:

• Guerilla
• Marketing
• snom
• la
• ola
• beutelratten
• voip
• cebit
• 2008
• booth
• exhibition
• messe
• asterisk