Banco ADOPEM "Magia" Commercial

The groundbreaking social soap opera titled "Contracorriente", currently broadcast in the Dominican Republic, aims to encourage women of the Dominican Republic to become better money managers, to build savings, and to create a more secure future for themselves and their families. Created by Women's World Banking and Banco ADOPEM, a microfinance institution in the Dominican Republic, the soap opera showcases dramatic storylines, while also introducing themes of savings and financial security.

The commercial advertisement seen here currently runs in tandem with the television broadcasts and with the purpose of empowering women throughout the island to save and start their own businesses. In this clip titled "Magia", the female protagonist decides to open a savings account with Banco ADOPEM in order to reach her goals of starting a business.

Commercial created by Kráneo *scpf (www.kraneo-scpf.posterous.com)

Category:

Nonprofits & Activism

Tags:

• Banco ADOPEM
• WWB
• Women's World Banking
• Puntos de Encuentro