Guerrilla Marketing campaign by Novocortex - Scratches on Your Car
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Uploaded by tundradream on Aug 28, 2009
Read full description of the Guerrilla Marketing campaign by Novocortex on http://www.novocortex.com/guerrilla_marketing/
Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends:-)
Read full description of the Scratches on Your Car campaign on http://www.novocortex.com/guerrilla_marketing/
See other interactive campaigns of Novocortex on http://www.novocortex.com/awards_web_flash_design/
- 80 likes, 5 dislikes
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All Comments (6)
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This is a great idea! Lots of other uses as well- not just auto body repair.
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like it!
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Love it.
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what is interesting is, that according to youtube statistics, this has most wievers prom netherland and poland.... also it was posted on facebook by my romanian friend. I am czech....
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this is totally a waste of money. Man for 1000 euro, I can drew about 100 000 unique visitors to my site. It is twice better than the results 42 000 people. However, I do accept that guerilla M techniques work better, than casula marketing schemes. Good work guys!
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I guess foreign media write on Scratches on You Car, because this low-budget guerrilla campaign can be done anywhere - from Amsterdam to Warsaw, from Prague to Moscow.
tundradream 1 year ago