Super C.U.T.E | Old Navy Commercial

The SuperModelquins have ruled the Old Navy spots for a while now. Old Navy recently released a spot that featured a pop, Kim K. esqué Will.i.am sounding tune.

The SuperModelquins have been retired. We now have Jennie. Yes, Old Navy, with help from Crispin Porter + Bogusky has given us that perfect marketing tactic: the composite customer. Jennie is defined as "a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family." And the campaign will "connect with her through her love of music and fashion."

The campaign consists of music and videos produced by music house Honor Roll and directed by Joseph Kahn who is known for producing videos such as Eminem and Rihanna's "Love the Way You Lie," and Britney Spears "Toxic."

The first original video and song which debuts today (though we swore we saw it last night) is called Super C-U-T-E. And Jennie is, indeed, very cute. And very, sexy. And the song? Well as bubble gum pop goes, it's not bad. Sadly, it's stuck in our head for the rest of the day.

Old Navy SVP of Marketing Amy Curtis-McIntyre describes the approach saying, "Music is synonymous with fashion for Jennie. What she listens to is as important as what she wears and we are always looking for new and culturally relevant ways to engage with her. By integrating music with Old Navy's on-trend looks, we build more energy between Jennie and the brand."

Good riddance to those mannequins. We'll take Jennie's flesh and blood curves over molded plastic any day of the week.

Category:

Music

Tags:

• oldnavy
• commercial
• ad
• jennie
• supercute
• honorroll
• josephkahn
• Britney
• spears
• Lady
• Gaga
• JIVE
• pop
• Island
• def
• jam
• universal
• music
• KIM
• KARDASHIAN

[supersonicsol]

she doesnt look like Kim K... Melissa's prettier!

[LMPG2]

Kims jealous because this girl can actually dance and she cant . All kim can do is walk in workout clothes for a couple of minutes -___- smh !

[mylifeasallie2011]

I feel like Kim isn't the one that wanted to sue them. I think that Kris was the one that freaked out and convinced Kim to sue.

[helldog94]

@147578 No its not Kim K, it's Melissa Molinaro, :)

[MoarQewQew]

I might as well sue my twin brother.

[originalRedzz]

@147578 it's not kim. her name is melissa molinaro. the description says "Kim K. esqué" which means the ad is very similar to kim k.

[147578]

@helldog94 Is this Kim Kardashian or someone else? Cause in the description it says Kim.K..

[crazyt091]

que ridiiiiiicula kim no sabe ya que hacer con su egoooooooo

[helldog94]

she doesn't look like kim! she looks like Kourtney!! look at that smile when shes shopping!

[bettyshome123]

They do look a lot alike, but Kim can't win the law suit because its NOT her and the kardashian name isnt mentioned!!! shes just a greedy greedy woman.

[teamjacobortiz]

The KarTRASHians are ridiculous! The world doesn't evolve around you Kim

[ProjectTonka]

Lol That girl looks nothing like Kim. Quit wasting peoples time & tax dollars on such nonsense. Sheesh.