Is it better to have keywords in the URL path or filename?

It seems that having relevant keywords in URLs is
very helpful. Does Google give higher importance
to keywords in the path vs filename?
E.g. http://example.com/tools/hammers/acme...
or http://example.com/tools-hammers-acme...

Alex Black, Waterloo, Canada

• Category

  Science & Technology

[rahulxxx2000]

how can i ask you questions Matt please tell me !!!!!!!!!!!!

[GoogleWebmasterHelp]

We're not currently taking new questions for video (we're still getting through ones that were asked earlier), but you can ask webmaster-related questions in our help forum, which you can find on Webmaster Central. There's a link to Webmaster Central at the end of each video.

[dacentrru]

how can?

[James Riter]

I always look at it like this "example.com/tools/hammers/" would be better, as this means when the user comes to the site, they can see they are in "hammers" or "tools" just by looking at the url.

Also better for adding more sub-pages and a stronger category such as "hammers" - Now you can add all kinds of hammers or information just based around hammers. . . . But thats just me.

[muse theplace]

Hey Matt, nice work there. One, trying to communicate your philosophy nicely and second that the videos are just a very good way for the beginners. they can build the solid base and then switch to the written word! less boring this way I reckon.

[viralmarketingexpert]

0:48 Matt's Answer.

1:16 Google Doesn't Care About The Number of Hyphens You Use

-- reference  /watch?v=wbZcykUNUg8#t=1m30s

[SEOinVancouver]

very insightful thank you.

[Nishant Bhagat]

I read on a blog recently that Matt tweeted about giving less to no priority for keywords in URL... This video is 2 years old... If there are new updates it would be helpful if they are mentioned in the video description...

[amsfmsalabang]

How can i listed my Website in different Google Domain or geographical target?

for example google.co.uk or google.com.ph

How can i listed and become a backlink of it.

Thanks

[chulabraintutor]

THANK YOU MATT

[George Ramey]

Very relevant question..

[Int Marble]

Matt i am completely last with Google strategy about keyword some search engine rank keyword google not so if i have keyword in my content is google going to heat me or not ??? what is the best thing to do ???