IFAW : Darling Harbour Whale Sighting (JWT Melbourne)

Commercial whaling was banned in 1986. Today, whaling nations use a legal loophole of scientific research and continue to kill thousands of endangered whales for commercial use every year. The International Fund for Animal Welfare tasked us with spreading awareness of this brutal slaughter in Australia on international anti-whaling day. To create maximum impact, we needed to engage with the audience in a very different way. There was a strong need to bring the experience closer to the shores of Australia.

For more information visit : http://jwt.com/australia

Category:

Nonprofits & Activism

Tags:

• Anti whaling
• Darling Harbor
• Darling
• Harbour
• Sydney
• IFAW
• whales
• stunt
• Australia
• Melbourne
• jwt

[Nirvashvos]

And what they don't tell you is that this research also teaches us how to help them better and how to lift them off beaches without killing them in the process.

But hey, they need your money to stop us from doing evil stuff....

[gogutzy]

not that i would be against the message of the video,

but the direction marketing is taking these days is close to brainwashing... 

[Sidcup12]

The barbaric scum who kill these beautiful creatures will get theirs some day....