Gap 1969 Denim: Freeze your Jeans

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Uploaded by on Jul 27, 2011

"A lot of people wash their jeans every time they wear them — and that's going to take the color out of indigo every time you do," says Rob, Gap 1969 denim wash specialist. His cleaning solution? Freeze them. Find out how here, and learn more at: www.facebook.com/gap.

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  • how does the freezer remove the smell of ass?

  • i don't wash my jean to kill bacteria. i wash them to remove dirt and stain. if i wanted to kill bateria, i would pour hand sanitizer all over it not freeze it

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All Comments (43)

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  • @dolfsvlog perfume maybe.=))

  • It's true about the bacteria. After wearing your jeans for a few days without washing them you'll have a huge amount of Micrococcus Luteus around the seat of your pants and Staph and e-coli in your pockets from all the places where your hands have been.

  • im a clothing company

  • if you get 3 people to subscribe to my channel... you get 10% off selected items

  • go on my website

  • click on my channel

  • Someone made a study about it and freezing is one of the best methods...

    Jeans worn for 15 months in study

    By JASMINE FRANKLIN, QMI Agency

    ...Le admitted he did extensive measures for odour control including putting the jeans in the freezer around the seven-month mark. To his surprise he said, the freezer took away most of the smell.

  • @vicosu but he isn't saying that we should do that with underwear...the reason he is suggesting it is b/c it prevents the colour loss of the jeans. Colour loss of normal everyday underwear probably isn't so important so go ahead and wash them.

  • I don't think they mean freeze them EVERY time just in between. I could see how that would work

  • or just spray them with vodka, and save yourself the time of having to freeze them, but it still can't take wrinkles out, (maybe if you sprayed it and ironed right away? idk i would feel like more of a weirdo ironing jeans than freezing them for some reason.)

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