Winning the multi-channel game, trends in the UK and US - Webwinkel Vakdagen 2011

Kees de Vos
Director of Business Consulting Hybris

The consumer of today is better connected and better informed than ever. Where traditionally retailers where able to heavily influence the consumer during their purchasing process, today's consumer is led more by the opinion of its peers than that of the retailer and has a greater choice than ever how to interact with the retailer - via the store, over the web or mobile, maybe using a catalogue.

In this changing world the retailer will need to adapt a sound multi-channel retail strategy; not to gain competitive advantage, but simply to survive.

This presentation analyses the unavoidable change that is happening around us, the impact this has on retail and how retailers need to adapt their strategies in order to be successful in the future.

Category:

Science & Technology

Tags:

• webwinkel
• vakdagen
• wwvd
• e-commerce
• thuiswinkel
• webshops
• multichannel
• hybris