Subaru commercial

This is one of three custom TV spots Subaru custom designed for Viacom's 24-hour gay channel, LOGO, making Subaru one of the first advertisers to do so. The campaign is expected to also run on non-gay cable networks including Bravo, Sundance and HGTV.

Using high-speed still photography of actors and digital models of Subaru vehicles, which were then animated and composed with entirely artificial digital environments.

Using photographs and animation instead of film or video cut the costs of the ad "by thousands and thousands," John Nash of Moon City Productions says, because of the smaller number of people involved for the production.

"It took us a while to think, 'What is a gay commercial for Subaru?' We went back to the print ad 'Different drivers, Different roads, One car" and took the core of that concept, which is that anybody could relate to it and the license plates customized it for G&L consumers."
After generations of invisibility, in these commercials guys actually get their guys and gals get their gals. Kisses and affectionate displays are enjoyed by same-sex couples in the imagery, transgendered persons are a non-issue, Gay Pride is celebrated and some commercials even seem to sell the idea of being "gay" more than the product. These ads exceed Commercial Closet's Best Practices.

Category:

Film & Animation

Tags:

• gay
• commercial

[endrizo]

i respect your first opinion but let me tell you you are wrong on the second,Do you know that firemen had to create a special tool to cut the b pillars of the forester because it has a very thick rod of steel in the middle?

subarus are among the very best in security.

A question have you ever driven one?

have you ever studied the details of japanese technology and precicion craftmanship? you should respect them a little bit more.

In an accident i will prefer to be inside a subaru.

see ya.

[bra13vo]

the idea.. the plot.. the outcome.. was totally fabulous! they nailed it on them with this one.....

WOW

[IceMetalPunk]

It's nice :) . It's still an advertisement with the bottom line at heart, but it's nice :) .

It was hard to see in 360p...upload an HQ version if possible?

I haven't seen this on TV, and would be surprised if it managed to make it past LOGO. A shame, but that's life in these United States of the World.

-IMP ;) :)

[HorsePowerAds]

Awesome animation... Really interesting style and art direction. Go comment on our animation and tell us what you think!

/watch?v=iD_GlgJMPyA

[reubenvb]

Thanks for playing. You just proved to me that your love for your country is more powerful than the evidence and quality tests. I for one will be glad to see poor quality American gas guzzlers removed off Australian roads. You can keep 'em all...and good luck when the oil runs out.

[ParmaGayGuy]

So because I love my country and my American car that makes me a moron? I not only believe that American cars are better than jap cars, I know they are better seeing that I've had mine for years with no problems whatsoever!

[reubenvb]

@ParmaGayGuy

Because you're a mindless patriotic moron or because you genuinely believe the delusion that American cars are in anyway remotely better than their Japanese couterparts? Gee...I wonder why the Japanese car companies are fairing so well in the GFC.

[drummerblade]

well when gas comes out to 5 bucks a gallon we'll see how much you love your huge suv to my 4 cylinder subie.

[drummerblade]

yeah that's really nice to say. 'i care about myself but i don't give a shit if I kill the family of five in the impreza." don't be such a dick

[endrizo]

ok what do you suggest for about the same price?

[ParmaGayGuy]

I dislike them because of their negative impact on the American economy and American Auto Industry. At least an American SUV can keep me safe in a crash while it flattens the little "rice carts" from Japan.