I came up with the idea to rotate between QR codes of message X, by rotating through different versions of the QR code with an image damaging different parts of the 30% percent. This way, any picture taken of this code will be the correct code, despite the interference. Thus, the interference of the graphic makes the logo, and disturbs less data in the process. The human eye detects edges, and by altering where the edges are, it completes the picture.
I think this can be done more elegantly, but this was my first test.
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