On January 9, 2001, Steve Jobs gave one of his greatest Macworld keynote presentations. The main topics included the original version of Mac OS X, the original SuperDrive and the original widescree...
On January 9, 2001, Steve Jobs gave one of his greatest Macworld keynote presentations. The main topics included the original version of Mac OS X, the original SuperDrive and the original widescreen PowerBook G4.
But perhaps the most profound was the introduction of the "Digital Hub" concept in which the Mac would evolve into becoming the center of the digital lifestyle of the 21st century. It has been the subject of much discussion by Steve and his substitutes when talking about the Mac ever since. This definitely the beginning of something huge.
iMovie had already been around since 1999 and Steve introduced the original versions of iTunes and iDVD at this keynote. Interesting to note that in the second part of this video Steve refers to iTunes as "iMusic" - perhaps a code name during production?
It's amazing that as soon as Steve started on this topic everyone was spellbound and there was no applause from the audience for a good 11-12 minutes, quite possibly the longest gap between applauses in Stevenote history.
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Well, he was right. And look how much better a mac is for all this stuff (applications, hardware, operating system, interfaces). Steve jobs is a genius and apple is the best.
The speech is great, nonetheless Steve was wrong. Digital lifestyle? Yes, but completely different from how he saw it.
Today is not about using multiple devices and PC as a hub. It's all about *accessibility* and even sacrificing other value for accessibility ("The good enough revolution").
An companies are actually working hard *against* the hub idea. Think about DRM banning you from copying your digital collection, for example.
No, Jobs describes pretty much exactly what the Apple ecosystem is. The only thing that isn't so up to date is that the 'hub' idea for the main computer is disappearing, and only because the devices (e.g. iPhone, Apple TV) are more powerful and better connected now than anyone was imagining back then.
but what do I sync my iPod touch to. yea. the computer. I buy stuff on iTunes and its stored on the computer. Everything else stems from that home base. Only in the AppleTV case do you 'not need' a computer, but really the AppleTV is the computer, it has its own storage, input and connectivity tech.
Yes, generic PC makers and their affiliates are only achieving "good enough" because the only way they get sales is to have the "cheapest". Furthermore, because they don't offer anything very unique (other than price point) they have to chain their users with DRM.
On the other hand, Apple still has all the components (hardware, marketing, etc.) that allows them to continue to follow the digital hub strategy as described.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
The speech is great, nonetheless Steve was wrong. Digital lifestyle? Yes, but completely different from how he saw it.
Today is not about using multiple devices and PC as a hub. It's all about *accessibility* and even sacrificing other value for accessibility ("The good enough revolution").
An companies are actually working hard *against* the hub idea. Think about DRM banning you from copying your digital collection, for example.
On the other hand, Apple still has all the components (hardware, marketing, etc.) that allows them to continue to follow the digital hub strategy as described.