Steve Jobs introduces the "Digital Hub" strategy at Macworld 2001

but what do I sync my iPod touch to. yea. the computer. I buy stuff on iTunes and its stored on the computer. Everything else stems from that home base. Only in the AppleTV case do you 'not need' a computer, but really the AppleTV is the computer, it has its own storage, input and connectivity tech.

Wrong, wrong, wrong.

The speech is great, nonetheless Steve was wrong. Digital lifestyle? Yes, but completely different from how he saw it.

Today is not about using multiple devices and PC as a hub. It's all about *accessibility* and even sacrificing other value for accessibility ("The good enough revolution").

An companies are actually working hard *against* the hub idea. Think about DRM banning you from copying your digital collection, for example.

No, Jobs describes pretty much exactly what the Apple ecosystem is. The only thing that isn't so up to date is that the 'hub' idea for the main computer is disappearing, and only because the devices (e.g. iPhone, Apple TV) are more powerful and better connected now than anyone was imagining back then.

hard to believe this concept was revolutionary 8 years ago

Marker Felt ... no Comic Sans

Is that comic sans? Ugggh...

Steve, you are a genius!

Jobs, 2001 "And the glue that's gonna make all this happen, are the applications"

2009 - There's an app for that, only on the iPhone

The current growth and success of Apple in the last 10 years is a product of this clear and accurate vision of where things were headed. Apple really got their bet to start paying off, and I'm happy for that. The world can use more people enjoying their computers and their user interfaces. Apple has made computers not only a hub, but a tool that you don't need to dread but actually enjoy using.

Kudos to Steve Jobs and Apple. Good job... :>