Is Online Pharma Marketing Evil?

2 healthcare marketers + 2 pharma industry critics + 2 microphones = fireworks

That was the formula for a heated debate at the 2010 DTC Digital Conference. The topic at hand: "How should healthcare marketers appropriately use digital to effectively communicate with consumers?"

The panel featured Heartbeat CEO Bill Drummy, Kathleen Onieal, a Senior Advisor with The Monitor Group and formerly Global Leader of Marketing Innovations at Merck, Professor Lewis Glinert of Dartmouth and Jeff Chester of the Center for Digital Democracy, a consumer advocacy group. Professor Glinert had recently published a study which concluded that prescription drug websites poorly communicate information to consumers. Mr. Chester's group was preparing a complaint with the FTC charging pharma advertisers with gathering information about online health consumers in a manner that is 'unfair and deceptive'. Bill & Kathleen have been helping pharmaceutical companies create smart marketing campaigns for the past 20 years. Four smart folks with four sets of strong opinions. That'll keep a conference interesting!

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• DTC conference
• DTC advertising
• pharmaceutical marketing
• pharma marketing
• digital marketing
• pharma debate