Conversion Rate Optimization with FRODO

In this screencast, you'll learn how to easily evaluate a website's effectiveness at turning visitors into leads or customers, using a simple checklist I've developed: 'FRODO'.

FR stands for First Reaction
O stands for Orientation
D stands for Desirability
O stands for Offers

This is a very brief introduction to the elements that make a website successful. I'll be doing a more extensive webinar in future, so make sure you sign up for the free Ace o' Spades marketing daily, which is where you'll hear about it: http://informationhighwayman.com/ace

If you want to know everything you need to know to create a website that turns visitors into customers, then you'll want to check out my course on that very topic, Attention-Thievery 101: http://attentionthievery.info

Category:

Education

Tags:

• website optimization
• homepage optimization
• conversion rate optimization
• CRO
• images vs copy
• the importance of headlines
• how to orient users on a site
• CTA
• Bnonn
• Information Highwayman
• Attention-Thievery