SimBin Studios are excited to present the 30 second TV commercial for RACE 07 The Official WTCC Game which will be broadcasted in 59 countries on the Eurosport network during September and October
Our focus with this TV commercial is to visually present the mindset around RACE 07 which is combining the elements of racing with touring cars, formula cars and sportscars and at the same time highlighting some of the other aspects of the game.
We wanted to create a fresh looking concept for the RACE 07 marketing and we choose to base it around a fictional white universe, said Johan Roos, CMO, SimBin Studios AB. In the TV spot we combine this concept with scenes taken straight from the game and we are really happy with the end result, added Roos.
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