Prudential Real Estate Ad

Read how emotional marketing is used to brand core customer values at the emotional marketing blog at: http://602communications.com/site/?p=7593


The harsh truth is that most advertising is built on an outdated premise of fake affection. This self-obsessed ad for Prudential Real Estate has actors delivering wooden copy as they drone on about how a real estate company has changed their lives. The customer is expected to suspend reality and believe in this obviously fake stage play. This assumption of credibility worked in ads like this one from the 1950s. During this more innocent time, if something was said on TV, it was just automatically believed.

A new generation of advertising-savvy customers is rejecting this fantasy-based ad format that is a holdover from a less commercial-wary generation. This kind of counterfeit concern, that defines the customer as a sales mark, is often seen as naive and insulting.

Category:

Entertainment

Tags:

• brand
• marketer
• marketing
• advertising
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