Guinness African Spirit Commercial

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Uploaded by on Aug 18, 2011

Three out of the top 5 Guinness markets are African, yet the brand's relationship with the local drinkers was slipping. It was critical to indentify and tap into a more evocative positioning that reflected both the values of Africa and the brand's: power, goodness and community. The resulting 'thematic' film -- African Spirit - did just that; successfully weaving Guinness into the everyday fabric of the region.

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Film & Animation

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Standard YouTube License

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