Shell Launches All-New Nitrogen Enriched Gasoline

Shell V-Power commercial created to herald the arrival of a new fuel product due to launch March 2nd, 2009.

Houston Today at Shell stations across the U.S., consumers will fill-up with a new product at the pumps. Shell is introducing the all-new Nitrogen Enriched Gasolines, containing a unique, patented cleaning system designed to seek and destroy engine gunk (carbon deposits) in all three grades of gasoline. The new Nitrogen Enriched cleaning system protects and cleans up gunky build-up on intake valves and fuel injectors left by lower quality gasolines.

Nitrogen is a key element of the active cleaning molecule in the new fuel, making it significantly more stable at higher temperatures common in modern engines, such as direct fuel-injection gasoline engines. The increased stability ensures that the molecule can work under much tougher engine conditions by resisting thermal breakdown better than conventional cleaning additives.

At Shell, our Passionate Experts are dedicated to helping motorists get the most out of every drop of gasoline, said Jens Mueller-Belau, Fuels Portfolio and Category Manager North America, Shell Retail.. With Nitrogen Enriched Gasolines, our scientists have increased the effectiveness of our cleaning additive, offering consumers our most advanced technology ever.

In addition to developing the new fuel with the consumer in mind, Shell worked very closely with automotive manufacturers to gain insight into current and future engine technologies. These insights along with fuels technology leadership and a strong research and development program help Shell continually improve its products.

Nitrogen Enriched Gasolines were tested in laboratories, independent testing facilities, and on the road, accumulating more than a half-million miles in various vehicles and engines—including conventional, turbo-charged, and direct fuel-injection gasoline engines, hybrids, newer vehicles with low mileage, and older vehicles with high mileage.

Shell scientists also used innovative testing technologies such as dual fuel engines to conduct head-to-head comparisons with other lower quality gasolines. In these tests, split engines simultaneously run on different types of gasoline in order to collect data under the exact same conditions. The results of these head-to-head comparisons proved that the Shell Nitrogen Enriched Gasolines are more effective than lower quality gasolines in protecting against the build-up of harmful engine gunk.

In todays tough economy, American drivers are concerned about protecting their vehicle since its one of their largest investments, said Mueller-Belau. We want to help protect that investment. Thats why we want them to educate consumers that there is a difference in the gasoline they choose. Using lower quality gasolines can result in gunky build-up on critical engine parts, negatively impacting engine performance. Shell gasolines help drivers say No to gunk.

The Nitrogen Enriched formula is proven to prevent build-up of gunk more effectively than gasolines containing only the minimum amount of cleaning agents as required by the EPA.

The new cleaning system is certified to meet the TOP TIER Detergent Gasoline Standard voluntary standards designated by some of the worlds top automakers (Audi, BMW, GM, Honda, Toyota, Volkswagen) to try to raise the bar on fuel quality beyond minimum government criteria. Industry research has proven that a clean engine results in better fuel efficiency, reduced emissions, and overall optimal vehicle performance.

In addition, Shell V-Power® premium gasoline provides maximum protection with the highest concentration of the Nitrogen Enriched cleaning system and more than five times the minimum amount of cleaning agents required by federal government standards. It seeks and destroys engine gunk even faster than regular Shell gasoline, providing maximum protection to help vehicles maintain peak performance.

Shell is supporting the launch of Nitrogen Enriched Gasolines with a national marketing campaign, including national TV, radio and online advertising, as well as point-of-purchase signage at Shell-branded stations nationwide. The new campaign builds-on the current Passionate Experts platform, focusing on the companys commitment to fuel quality and passion for developing innovative new products.

At Shell, we believe its important to educate consumers that all gasolines are not the same—high quality gasoline can make a difference in a vehicle, said Karen Wildman, Shell U.S. brand and communications manager. Were dedicated to continuous product improvement and innovation, and to helping consumers get the most out of every drop.

For additional information on Shell Nitrogen Enriched Gasolines, visit www.passionate-experts.shell.com.

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[jeffhanson1]

Chevron Techron (Techroline) is considered one of the top cleaning gasolines in the industry. It remains to see if this is any better.

NOTICE YOU HAVE TO GET PREMIUM GRADE TO GET HIGHER AMOUNTS OF NITROGEN. Chevron has the same level of cleaner in ALL grades.

[williamwagener]

I am switching to Stan Meyers Water powered car. Screw the OIL baron-robbers.

[TheTboss77]

I always love going to my local Shell gas station. Quality fuel.

Quality service. Always.

[Cdenton95]

lets RAPE gasoline more efficiently, lol

[jeffhanson1]

@predatorinstincts Some cars require premium which makes the other grade options irrelevant in that case.

Making someone with a low octane engine spend unnecessary high octane money to get the nitrogen cleaner is what I'm talking about. That's called greedy marketing by Shell still hoping consumers aren't smart enough to realize they don't need high octane.

Most major brands have "3-Tier" detergents in all grades anyway in addition to Techron/nitrogen except for Exxon, Arco,& a few others.

[predatorinstincts]

@jeffhanson1 If chevron techron has the same level of cleaner in all the grades why buy the premium which cost 20-40 cents more & which has the same level of cleaner as the regular??

[theemceemurdah]

Man they're adding all these additives to the fuel...who knows what it does to your car's fuel system in the long run.

[nascaracing9]

shell is bs gas that costs 10 cents more per gallon at the pump, do u rly believe this people, enginegunk my ass, gas is gas if lower quality was that bad then people wouldn't buy and they woudln't be selling it in the first place.

[shawnheather323i]

@onecoolgreek Agreed! My motor in my car seems to love the 94 as well (Y)!

[hb4f4]

I noticed a decrease in my mpg's when I started using shell gasoline too. I get the best mpg's with Chevron fuel.

[blackowl6]

Good stuff~!!!!!!!!!!!!!!!!!!!!!!!!­!