WEP Alumni Impact - Donny Deutsch on what makes a great brand

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Uploaded by on Jun 22, 2009

"My brand as a person has always been known as aggressive, truthful, in your face, a little boisterousand the agencys brand mirrors that... You dont have to be all things to all people."
The brand of Donny Deutsch has succeeded, says Donny Deutsch, the same way other successful brands have: by offering clearly defined values and consistency over time.

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Education

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