RSPCA: My Little Puppy

Controversial 2001 awareness film from the English/Welsh RSPCA (Royal Society for the Prevention of Cruelty to Animals.) A puppy is presented in the style of a toy commercial, but when his owners get bored with him, they put him in a sports bag and throw it into a canal.

This film received so many viewer complaints when it was first shown that an edited version had to be made, replacing the original ending with a new scene where the owners shut the puppy in a wardrobe.

Category:

Nonprofits & Activism

Tags:

• charity
• rspca
• animal
• cruelty
• awareness
• campaign
• puppy
• christmas

[KevinWCuts]

what the **** you dont throw a puppy in a canal! no one does mother ******

[piflover]

It's not out of the ordinary in the UK, sadly (or just abandoning the dog somewhere.) That's why the RSPCA had its better known "A dog is for life" campaign.

[KevinWCuts]

@piflover what punishment do you get for doing this in the uk

[piflover]

You can get up to a £20,000 fine or 51 weeks in jail for "organised" cruelty ie. dog fighting, bear baiting (!) etc. For abandoning your dog/throwing dog in a canal sentencing would be at the judge's discretion, but you wouldn't get more than the 51 weeks or £20 000. You can also get a court order to prevent you from keeping animals again. Under the Animal Welfare Act 2006 pet owners now have the legal duty to provide a minimum standard of care for the animal - food, water, vet and so on

[dementedkirby]

The ending of this version is much more hard-hitting than the wardrobe ending. It's a good PIF/PSA, and I think it should be shown in the US.

[piflover]

And me, please, if you've goti t?

[sweetpup33256]

Thumbs up if you want to kill all the people that neglect, treat their pets poorly and kill them.

Animal cruelty is to be banished.

[electrogeek77]

Not even the altered ad would fly here in the States. For some reason, most of us seem to be obsessed with blocking ourselves from anything "unpleasant" to the point of oblivion and ignorance.

This ad makes me nauseous. But I see that as proof that it's doing the intended job.

[melody4realz]

what just happend

[DaChristian101]

Oh my gosh, this is such a messed up PSA! Poor puppy. But it's true. Pets aren't toys. <:' That's why you should make it a responsibility when you adopt one. <:( <:)

[cookiemonster0153]

thumbs up if you thinks its awsome 

[hyperbaricchicken101]

@MegaCrazydude101 I know and especially as an animal person I think that if you really want to kill an animal kill a nasty mosquito or something.

[MegaCrazydude101]

THAT IS SO CRUAL. it's only a puppy. People are so nasty to animals

[MTHDSJTZ]

@piflover yeah i have a dog named buddy and he might be a little bratty sometimes but overall he's very cute and i love the little shit very much

[courtneybeex3]

this is horrible .... and only cause people in real life actually do this :/ ! poor puppy :|!

[starrypawz]

I remember this, but I don't remember the puppy being chucked in the river.