Scott Bedbury: Aprimo Marketing Summit 2012 (Sneak Preview)

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Scott Bedbury
CEO
Brand Stream
Author: A New Brand World
http://www.brandstream.com

• Key learnings that came from being the Head of Advertising at Nike
• The difference in traditional marketing and innovative marketing
• Challenge in working at Starbucks with a drastically lower marketing media budget than Nike
• Being on the frontlines while building a great retail brand experience
• Things that we need to take into account when incorporating social media platforms
• Social Media as a distraction to marketing integrity and relevancy

Category:

Science & Technology

Tags:

• Scott Bedbury
• Brand Stream
• Aprimo
• Aprimo Marketing Summit
• Aprimo Summit 2012
• Sneak Preview
• Nike Advertising
• Starbucks Advertising
• A New Brand World
• Innovation
• Innovative Marketing
• Brand Experience