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The Momentum Effect: Mobilising brainpower for efficient gro

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Uploaded by on Jun 24, 2008

Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD,spoke with INSEAD Knowledge and shared the results of his ten-year research project into what he calls "The Momentum Effect" a phenomenon that can lead to efficient self-sustaining growth.

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Education

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  • Great explanation of the power of momentum. Namaste

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