You're Probably Not Expecting a Child to Run Out On the Road

Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections.

The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches.

For more details on how we're shifting attitudes and raising awareness about preventable injuries, visit http://www.preventable.ca

Category:

Nonprofits & Activism

Tags:

• 3D
• road
• safety
• installation
• slow
• down
• back
• to
• school
• preventable
• injury
• injuries
• crashes
• accidents
• pedestrian
• child
• zones
• traffic

[Maartenn100]

people will get used to it and will run over playing girls thinking it's a 3D-illusion.

[andresposse]

I think a 3-D zombie is a better idea. People should get used to running over zombies.

[NJtoTX]

Sorry, I think this only looks like an illusion through the lens of a camera.

[JozefDrahovsky]

It's a very bad idea. If the drawing was on the sidewalk where cars do not go, so it's okay. Once the drawing on the road is dangerous. The driver of the first times slow or even stop because they think that there is a child, but gradually you get used to drawing and will ignore it, especially if it is in other places. When, instead of drawing the real child, the tragedy happens.

[Argar566]

Wonder how that looks when you drive up the hill and see it upside down x)

[KEEELr]

This might backfire, badly!

[erikkire94]

Good Idea!

[Indy7272]

People will think those kids are real, try to avoid them and hit the real ones on the sidewalks :D

[MovieBratzMaker]

Thumbs of for the cool design

[pastorniels]

Nice. Just as long they don't get so common, that a real kid is run over because the driver thought he was passing another gimmick

[231user1]

This was a creative idea!

[gaara2910]

Good idea. Until some kids actually runs into the middle of the street and gets hit by a car because the driver thought it was just another optical illusion...