Nelka Case - JWT Costa Rica

Nelka Rent-a-Car is a middle-size car rental company in Costa Rica. It has a fleet of about 200 cars and ten offices in different parts of the country. The issue was that the client wanted to rent out at least 80% of its fleet for the summer season. Our problem was competing against the huge advertising investment our competitors were making in order to target most of the foreign tourists. Our solution - we proposed to get hold of a different market, the one niche no one had yet taken advantage of: THE NATIONAL TOURIST. Although it was something new, and something that has never been tried before, the client trusted us.
Agency : San Jose (Costa Rica)

Category:

Autos & Vehicles

Tags:

• nelka
• JWT
• costarica
• cannes
• 2008

[TimBaileyGR]

Would love to know more about the low budget versus what they thought they would have spent with traditional media -

[yeahbaby123456ale]

por favor alguien me puede decir que premio gano este caso? y si pueden demen nombres de otros casos de publicidad de 360 nominada, mil gracias!

[judaclaso]

Cannes bien merecidos, felicidades!

[judaclaso]

Publicista colombiano, graduado en Costa Rica, radicado en Asutralia, mis respetos, excelente estrategia creativa FELICIDADES ES UN GRAN TRABAJO, sigan así la publicidad tica tiene mucho para dar mucho mas, geniañ!