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Peter Doyle on Positioning and Strategy

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Uploaded by on Sep 24, 2009

www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations. Seth Goden recently said most of us are afraid of strategy, because we dont feel confident outlining one unless were sure its going to work. Well heres the late, great, Professor Peter Doyle , demystifying it and stripping strategy back to the essentials: Segmentation, Targeting, Positioning & Competitive Advantage all in 60 seconds.© PR Smith 1994 from the Marketing CDs series.

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