A short documentary on how self concept effects the purchase decision of the customer, as per required by the course as final project of Consumer Behavior - Conceived, produced, directed, animated and edited by Mohaamed Ali Beg.
(Bachelors of Business Administration - 8th - Spring 2011 - Bahria University Islamabad Campus)
Contrbuted by Mohaamed Ali Beg, Muhammad Hassan Iqbal, Bahroz Khan and Shaharyar Zafar.
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