Whitaker: "Video is the Next Great Frontier" in Journalism

Washington Post Co's Mark Whitaker Says "Video is the Next Great Frontier" in Journalism

Mark Whitaker is one of our most celebrated journalists. Having lead Newsweek as its award-winning editor in chief for eight years, he was recently tapped by the Washington Post Company (parent of Newsweek) to head new initiatives for the Washington Post/Newsweek Interactive. The online division also includes Slate.

I had the good fortune to enlist the Buzzmachine's Jeff Jarvis for a little correspondence work last week at the AlwaysOn conference in Manhattan.

Jeff and Mark had an expansive talk. They covered a lot of territory, including the Washington Post's new plans for enlisting citizen bloggers. Jeff is thrilled with the new system to sell ads for small bloggers through a local ad network. This allows the bloggers to make money and keep their editorial control. The Buzzmeister calls the Post's new plans "God's Work." Whoa!

Mark talks about online video as the "great next frontier" in journalism and sees a form emerging online that is decidly different from television. In his new position, he is planning to incorporate Web video across all the company's properties by using existing resources and through new acquisitions. This is someone to watch.

See this video on Beet.TV:
http://www.beet.tv/2007/02/washington_post.html

Category:

News & Politics

Tags:

• washington
• post
• mark
• whitaker
• AlwaysOn
• conference
• Buzzmeister

[Redoedo]

He is replacing Tim Russert as NBC News' Washington Bureau Chief, but not as Moderator of Meet the Press. Just wanted to make sure that is clear.

[sunofwill]

Mark is replacing Tim Russert from Meet the Press.

[gkl698]

Good argument.