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SIMA Image Awards 2008: Environmental Product Of The Year

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Uploaded by on May 27, 2008

The "Environmental Product of the Year" was won by the Billabong Men's division. Awarded to a surf-related product created to lessen the impact on the environment, Billabong won that for the Sonic Recycler Series Boardshort, which recycles 10 plastic bottles per pair in its fabric. This joint initiative was done in conjunction with Surfrider Foundation's Project Blue.

"This recycled eco-supreme suede has become a core focus of our boardshort program," said Billabong Men's Design Director Rob McCarty. "We are proud that we were one of the first companies to be recognized for this effort."

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  • yay

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