Tom Persechino: Marketing the American Quarter Horse Assoc.

Tom Persechino, is Director of Marketing for the American Quarter Horse Association. On April 8, 2008, he spoke to the RTIP class on Marketing & Media Relations about marketing of a breed registry, the programs that AQHA offers and how they attract people to participate in AQHA programs.

The Race Track Industry Program (RTIP) at the University of Arizona is the only program of its kind. We offer two paths based on student interest. The Business Path prepares students for employment in the areas of race track management, regulation and pari-mutuel racing organizations. The Equine Management Path prepares students for employment in areas dealing with racing and breeding animals. http://cals.arizona.edu/rtip/index.html

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