Marketing is a game of perceptions (using ones sense) so forget reality and forget product superiority. http://brandingdefinition.com. The perception is the reality. Start with the mind of the prospect and figure out a way to deal with those perceptions, (senses) even if those perceptions (senses) are negative. (Remember! People buy on emotion) http://www.youtube.com/watch?v=8kKO7XQlY0U
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