John Lewis Never Knowingly Undersold TV Advert 2012

Watch our new John Lewis Never Knowingly Undersold TV advert. Our new TV advert sets out to prove that what's really important in life doesn't change either.

The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.

By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.

The soundtrack is a cover of the INXS song, Never Tear Us Apart, re-recorded by Paloma Faith.

Find out more about our Never Knowingly Undersold commitment - http://www.johnlewis.com/Magazine/Fea...

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  Entertainment

[PineappleSuicide]

John Lewis adverts are always so brilliant, Love it!!

[gummy bear]

The music for John Lewis Adverts is always fantastic!

[PureCreativityTV]

when was this advert released

[EarthPhotography]

Put it this way, if the advert is good enough people will talk about it and through the grapevine people will hear that it's a John Lewis ad, which then makes people realise that John Lewis is friggin' amazing!

[Maria Paula Mejia Guillen]

the music is amazing, the story is perfect

[rubiesncreme]

This could almost be taken from a Jean-Paul Jeunet film. I like it.

[Rachel S]

Great advert I love John Lewis! Lol 00:45 the modern art of today

[freyno1fr]

So cute!!! ♡ it!!!!

[Lewys Moylon]

her name is Alice Isaaz

[PattiSioux]

I love this advert so much. It's so clever.

[Grace R]

It's saying that John Lewis has been there for people for a long, long time... then and now.

[Alice Moore]

Awww, Love this advert! <3 I got Goosebumps xD