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John Lewis Never Knowingly Undersold TV Advert 2012

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Published on Sep 14, 2012

Watch our new John Lewis Never Knowingly Undersold TV advert. Our new TV advert sets out to prove that what's really important in life doesn't change either.

The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.

By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.

The soundtrack is a cover of the INXS song, Never Tear Us Apart, re-recorded by Paloma Faith.

Find out more about our Never Knowingly Undersold commitment - http://www.johnlewis.com/Magazine/Fea...

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Top Comments

  • PineappleSuicide

    PineappleSuicide 6 months ago

    John Lewis adverts are always so brilliant, Love it!!

    · 80

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  • gummy bear

    gummy bear 6 months ago

    The music for John Lewis Adverts is always fantastic!

    · 32

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  • Kate Hollister

    Kate Hollister 1 day ago

    Why is it that this one has a violin solo in it where as the original has a guitarist doing a solo. I prefer the violin version.

    ·

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  • PureCreativityTV

    PureCreativityTV 2 weeks ago

    when was this advert released

    

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  • EarthPhotography

    EarthPhotography 3 weeks ago

    Put it this way, if the advert is good enough people will talk about it and through the grapevine people will hear that it's a John Lewis ad, which then makes people realise that John Lewis is friggin' amazing!

    ·

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    in reply to Jade Curtis (Show the comment)
  • Maria Paula Mejia Guillen

    Maria Paula Mejia Guillen 3 weeks ago

    the music is amazing, the story is perfect

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    in playlist Fresh Ideas
  • rubiesncreme

    rubiesncreme 1 month ago

    This could almost be taken from a Jean-Paul Jeunet film. I like it.

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    in playlist John Lewis - Advertising
  • Rachel S

    Rachel S 1 month ago

    Great advert I love John Lewis! Lol 00:45 the modern art of today

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  • freyno1fr

    freyno1fr 1 month ago

    So cute!!! ♡ it!!!!

    ·

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  • Lewys Moylon

    Lewys Moylon 2 months ago

    her name is Alice Isaaz

    ·

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    in reply to TheBagderCo (Show the comment)
  • PattiSioux

    PattiSioux 2 months ago

    I love this advert so much. It's so clever.

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  • Grace R

    Grace R 2 months ago

    It's saying that John Lewis has been there for people for a long, long time... then and now.

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    in reply to Jade Curtis (Show the comment)
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