'Globality': Why Companies Are Competing with Everyone from Everywhere for Everything
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Uploaded by KnowledgeAtWharton on Nov 20, 2008
Tata Motors, Embraer and Good Baby make vastly different products, but they have one thing in common: They are among a new breed of emerging-market companies that are reshaping global business. In GLOBALITY: Competing with Everyone from Everywhere for Everything, authors Harold L. Sirkin, James W. Hemerling and Arindam K. Bhattacharya contend that the old model of globalization is evolving into a new phase in which "challengers" from rapidly developing economies such as Brazil, India, China and Russia are competing with incumbent Western giants and growing at a staggering 30% per year. In this video special report, Sirkin, a senior partner and managing director at The Boston Consulting Group, and Wharton faculty discuss the factors that are contributing to this shift and what it means for companies hoping to compete in the 21st century.
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Hope the book is interesting
lakid87 1 year ago
Great video, was shown to me by a Global Business class at Kaplan University,
persiansweetfantasy1 1 year ago
As long as the largest companies continue to rely on the (by now defunct) formula of cost leadership (someone will always be cheaper) + product differentiation + incremental innovation, this trend will continue.
Cost is a wicked mistress. It limits the ability to dive deeper, look for new insight, and deliver on this in a uniquely branded manner. That is not to say cost is irrelevant, its just consumers seek more.
New players can do both, low cost without cheapening out:-)
audiojunkiehu 1 year ago
This comment has received too many negative votes show
I searched "shit" in Youtube EDU and that's what I got..=\
That's really boring
Aviv36 2 years ago
very informative..nice
pjha12 3 years ago
Exploitation & uneven environmental rules remain big problems.
morelshaman 3 years ago
Globality can make sense as long as governments don't interfere with protectionism in favor of local companies...
MpLMx 3 years ago