Uploaded by HipHopCanadaTV on Jun 4, 2011
Performance footage of HHC's Toronto rep Logik at the 3rd Edition of Legends of the fame
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Toronto, ON -- Fred E Fame and the 5th Artist Development Agency is teaming up with HipHopCanada to introduce the nation to Legends of the Fame: The Great Canadian Hip-Hop Card Collection. The innovative trading card series aims to honour those who make up the Canadian hip-hop community, with cards featuring the profiles of emcees, deejays, producers and other prominent players from across the country.
The story behind The Great Canadian Hip-Hop Card Collection begins in Toronto on January 14th, 2011 with a sold out launch party at Suba Lounge. Over fifty acts performed at the debut release, leaving the club at full capacity with a lineup of people waiting to get in. Over a thousand packs of trading cards were distributed throughout the night, each bearing the face of award-winning DJ Law, whose Signature Card has been auctioned off for a total of $1000 with proceeds benefiting The Remix Project.
Aiming to create awareness of an industry that is alive and well despite a lack of wide-spread recognition, the project honours veterans who helped found the scene, rookies just entering it, and everyone in between. This effectively creates a venue for discussion among participants, and boosts recognition between artists, fans and other key players. Inspired by the layout of the traditional baseball card, the front of each card features an original portrait of the "player", along with their name and home city. The back highlights artists' accomplishments in a micro-bio, along with information regarding the "position", "rookie year", and genre of the player. The card includes crew affiliations and links to online portals such as YouTube and Twitter. The series aims to recognize rookies as they begin their ascent to widespread recognition, creating something of a cult collectible for hip-hop heads and diehard fans of the future. Project Manager Fred E Fame pledges his full attention to the project, promising "every major Canadian city will have their own pack of cards to represent, trade and collect!"
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