The Bike Plan

The Bike Plan - an innovation lead journey

This cross platform viral campaign encompasses many target mediums - being video, application and interactive performance art at the same time. It comes with a diy toolkit and invites users to create their own content and share it with friends.

We want to take the audience on a one month long bicycle trip around Honshu, the homeland of Toshiba. We will pedal from the north to the south of Japan powered by state of the art technology, the Toshiba powered e-bike pimped up with a Toshiba laptop and camera.
The journey will be broadcasted live as a photo stream. We will bring our global audience following the journey back to the golden age of adventures-with a 21st century twist.

This is how it is going to work:

The frames of the film will be shot on a camera mounted on the handlebar of a bicycle pedalled by our Lone Rider. The camera will travel through countries, cities, urban and suburban landscapes and record the change of seasons, weather and time of the day.

During the journey every 15 minutes a photo will be taken, fed through the laptop, and broadcast online.  A desktop application will download the most recent photo and replace the follower's desktop background image automatically.

There will also be an interactive component. Our audience will be able to learn and experience japan through selecting the next destination/planning the route as well as comment and advise on the facebook page and blog.

Once the journey finished the individual frames will be compiled into a breathtakingly beautiful 30 second time lapse film featuring stunning Japanese country side and cities.

The trip will function as an endurance benchmark for Toshiba products.

Written document here:

http://www.scribd.com/doc/47016167/Tosh-B-plan

Category:

Film & Animation

Tags:

• nfts
• toshiba
• idea
• pormo
• viral
• welovestorie
• japan
• bicycle
• rocketscience
• jens
• blank
• zsolt
• balogh