10 Ways to Succeed as a Copywriter, Part 6 -- Exercise Good Judgement

A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy -- and often under the pressure of exceedingly high expectations and incredibly tight deadlines.

Talent is important. But so is good judgment. Whatever you're writing, you have to have both the experience and intuition to choose just the right words for the assignment time after time.

You also have to decide for yourself when to let go of your work and share it with your colleagues and clients.

As Roger von Oech writes on page 110 of his book, "A Kick In The Seat Of The Pants"...

"The judge performs the evaluation function of the creative process. When you adopt this role, you decide what to do with the idea: implement it, modify it, or discard it completely. In carrying out this task, you should recognize imperfections in the new idea without overstating them. You should also be open to interesting possibilities and use your imagination to develop these without losing your sense of reality and perspective."

Category:

Education

Tags:

• Copywriter
• Copywriting
• Writing
• Marketing
• Direct Marketing
• Advertising
• Bob Cargill