Building brand credibility and earning consumers trust in a recession.
Moderator: Burt Helm, BusinessWeek Javier Benito, CMO, KFC
Jez Frampton, CEO, Interbrand
Scott Keogh, CMO, Audi of America Marilyn MersereanSVP, Cisco
David Webster, GM, Brand and Marketing Strategy, Microsoft
Great panel. Kudos to all those on it!
ellselzer 2 years ago