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Published on Apr 22, 2014
Set to the evocative single "Reaction" by producer IAMNOBODI and featuring JMSN, this music video focuses on how everyday individuals can help break cycles of violence by refusing to be silent witnesses to abuse. The coordinated project between UNICEF and Fiji-based production company Magnum Productions puts the spotlight on the ground-breaking #ENDviolence against children initiative, a global movement to raise awareness and spark local action to combat violence against children by "making the invisible, visible."