Chris Anderson - Introducing The Long Tail - CWF08 - 06

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Uploaded by on Nov 21, 2008

Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in a power law distribution curve, or Pareto distribution. This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items ("hits" or "head") against the other 80% ("non-hits" or "long tail").
http://www.creativityworldforum.be/view/nl/6426361-Speakers.html#speaker6

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