Dan Cobley: What physics taught me about marketing

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Uploaded by on Aug 27, 2010

http://www.ted.com Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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  • 3:30 no one laugh at the porn joke crowd must have been like holly shit google knows 

  • I think the physics just makes the marketing lesson entertaining and more clear. It's not that the physics is the power that's actually teaching.

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All Comments (225)

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  • that was actually his point

  • not everyone's homogeneous, embrace it!

  • Unoriginal. Common sense. Not worth it.

  • 0:48 the bottom left... LOOK AT THAT GUY WITH THE BEARD::: JESUS

  • Uh...BPs accident wasnt "little" and hondas recall was necessary to prevent deaths. those are pretty big things...nothing small about them. thats like saying "john doe was such a nice person all his life, until he had that small slip up of mass murdering an entire school"....

  • I've been watching your videos..grate

  • my surname is cobley arghhhhh

  • Just imagine...think about it.

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