Made in Germany | German Company's Success in the Toy Market

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Uploaded by on Feb 10, 2008

On February 7, the Toy Trade Fair opens in Nuremberg again. The Bruder company from the Franconia region will exhibit plastic toys, in competition with Chinese companies.

Bruder has been making toys for more than 80 years - and is still expanding in a market meanwhile dominated by Asian manufacturers. The CEO says the company's success is based on "uncompromising quality". But what does that mean? And how does the company deal with product piracy?

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  • they have impressive quality no doubt!

  • interessanter Film, und ich mag BRUDER Spielzeuge, aber der gewollt "amerikanische" Akzent der deutschen Sprecherin ist extrem peinlich. es wäre besser, wenn sie klarer betonen würde und nicht mit diesem "chewing gum accent".

    ich habe mal ein Jahr in Oxford England gelebt und ich weiss, wovon ich spreche!

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